Mothers’ milk provides best nutritional need for all infants. As a biologic fluid, it has kinds of benefits like, somatic growth, modulation of postnatal intestinal function, immune ontogeny and development of brain. Despite the fact that breastfeeding is strongly suggested, breastfeeding may not generally be conceivable, appropriate or exclusively sufficient. Infant formula is an industrially made alternative to the breast milk. This paper will guide the parents at the benefits of breastfeeding and answers parent’s concerns when they choose the formula milk market by helping in choosing the right one.